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Experiments that measure business outcomes
Test the hook, the CTA or the video itself — against the metric that matters.
Run video versus no video, hook A versus hook B, or CTA wording on your landing page with YakExperiment. Assignment is sticky per visitor, the plan is fixed before launch, and a winner can only be promoted once every arm has the minimum sample and the lift's 95% interval is above zero.
- Declare it first
- Hypothesis, assignment unit, primary metric, guardrails and minimum sample are set before the experiment starts.
- No peeking to win
- Fixed-horizon readouts show sample sizes and uncertainty; inconclusive results keep the control.
- Controlled rollout
- Promote in steps — 5%, 25%, 50%, 100% — with one-click rollback.
- YakGrowth pages
- Embed the responsive player with captions, a transcript and VideoObject data that matches what the page shows.
More features
- Briefs, angles and storyboards you can inspect
- Reproducible product screen recordings
- AI clips, device showcases and a full sound mix
- Claims backed by approved evidence
- Three layers of quality checks, and repairs that don't cost you
- Characters and places that look the same in every scene
- Approve the words before anything is spent
- Optimised for every network, published through SocialYak